Fruit of the Loom, Inc. is a leading global company specializing in the design, manufacture, and marketing of a number of iconic family apparel, athletic apparel, and sporting equipment brands including Fruit of the Loom®, Vanity Fair®, Spalding®, Russell
Athletic® among others. Our family of brands is devoted to enriching every day through comfort, performance and fun.
Other major international brands include Bike®, AAI®, Dudley®, Sherrin®, BVD®, Underoos®, Lofteez®, Illusion®, Bestform®, Gemma®, Belcor®, Value in Style®, Lily of France®, Lou®, Curvation®, Intima Cherry®, Vassarette®, and Exquisite Form Fully®.
We are dedicated to the social and environmental responsibility in the communities we serve around the world. The company maintains an appropriate balance of internal manufacturing and responsible sourcing of our products in a legal, ethical and responsible
Fruit of the Loom, Inc. is driven by market demands, innovation, and a strategy clearly focused on meeting consumers’ expectations. The Fruit of the Loom brand originated in 1851, and today the company is an independent, wholly owned subsidiary of Berkshire
Hathaway, Inc. Corporate offices are headquartered in Bowling Green, Kentucky.